This series of posts describes our approach to self-publishing our travel ebooks
03. Our Self-publishing Approach – Part 3 eBook Marketing (Revised)
eBook Marketing: Introduction Ensuring we have an effective and sustainable eBook marketing strategy is important to us. In the original iteration of this article, I pointed to our lack of understanding of, poor focus on, and the absence of any plan for, eBook marketing. Subsequently, we have focussed on our eBook marketing strategy and [...]